The Best Cold Calling Guide for Your Sales Approach
Cold calling is a daunting task. Use this cold calling guide to help ease the pain and the process to let cold calling work for your business.
Cold calling is one of the most difficult chores in sales and marketing, but having a cold calling guide can help you find your way through the process. Cold calling is basically contacting someone you don’t know and trying to sell them something they may or may not want to be sold. Your job is to make them understand how what you have to offer is something that will help them or their business. Many sales people hate cold calling because it’s so personal. It’s one-to-one contact with someone who is very likely to reject you and your ideas. That’s why using this cold calling guide can help guide you and help make you a better and more successful cold caller as well as help you feel more comfortable making the calls.
Cold Calling Guideline #1: Prospects
Building a list of prospects is the first step in the cold calling guide. Do your homework and your research and determine what companies and businesses are most likely to need what you have to offer. You don’t want to waste valuable call time contacting companies that have zero need for what you’re selling. Make sure you know what the companies do and who the key players and decision makers are. You’re going to want to talk directly with the people that will decide whether or not they’re going to spend money on your product or service.
Cold Calling Guideline #2: Preparation
Even the most sensitive sales people can overcome their fear of cold calling. Careful preparation is an important step in successful cold calling. Being prepared will take the edge off the fear that goes with the process by boosting your confidence. The first step in preparing for making the calls is creating a script that you can memorize. If you have it memorized you won’t fret that you’ll need to scan a document frantically during your call to make sure you get your message across. Deliver the entire script without allowing for interruption by the call recipient, it’s your best shot at getting your message across. Once that’s done, you can move to sales mode and start asking questions that will let the customer know you’re interested in them. Ask for time to talk to them. Chances are if you’ve caught them with your message, they may make time for you right then.
Cold Calling Guideline #3: Perseverance
Don’t give up! Many customers will buy after they’ve been contacted three times. Don’t forget the follow-up it’s essential in building your name recognition with the customer.
Cold Calling Guideline #4: Possibilities
When working through the cold calling guide you may also be working through your fear of that one-on-one contact, that feeling of vulnerability, that risk of constant rejection. This is a good time to think about possibilities and potential for alternative ways to market yourself and your business. If you’re working for someone else and have the drive to be your own boss, consider the huge shift in ways companies are spending their marketing dollars. Online marketing is the wave of the future and is the low risk alternative many businesses are opting for in this unpredictable economy. Making yourself part of this trend is a great way to take advantage of your potential and find a new way to provide marketing to potential customers while creating a new future for yourself and your business.
Filed under: Cold Calling
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