Sales Skills Self Evaluation – Do You Have What It Takes?
Sales skills are a must-have for a successful business, but many salespeople are underachieving and missing the mark with their performance. Learn to self evaluate and you will be well on your way to improved sales skills which lead to increased sales.
Sales skills are essential if you want to achieve success in the business world. Many salespeople have a good foundation of practical sales skills but do not use their skills to the fullest potential. If you feel as though you may not be making the most of your sales skills and have room for improvement, a self evaluation of will likely help you to identify weak points and develop your overall knowledge and ability.
A sales skills self evaluation will allow you to look at what is and is not working in your sales methods, and it helps you to do determine what you can do differently. When conducting your self evaluation, ask the following questions:
Sales Skills Question 1: Am I an effective communicator?
The art of sales is all about communicating with people and building relationships. To determine how well you communicate with others, record yourself while talking to a client and listen to the recording at another time. How do you sound? Are you confident or does your voice reveal uncertainty or nervousness? While you do not have to be the “Speaker of the House,” you should be able to effectively communicate your thoughts in a clear and concise manner.
Sales Skills Question 2: Am I a good listener?
As important as it is to know how to speak well, you also have to know when it is time to listen. Focusing on what you have to stay rather than listening to what the client is saying will cost you the chance to find out what they need. A good salesperson knows their place and never cuts off a potential sales lead while they are in the midst of speaking.
Sales Skills Question 3: Do I ask good questions?
Listen again to the recording of your sales call. Are you asking questions that lead the customer lead the customer to realize their problem and your solution? When you make a sales call you are out to solve a problem for the person on the other end of the phone or are you just on the call to tout your benefits? Knowing the right questions to ask is essential to the success of your conversation with a prospect. In fact, listening may be one of the most important sales skills you can possess.
Sales Skills Question 4: Am I organized?
For a salesperson, being organized goes beyond file folders and a clean desk. Organization is a must-have sales skill, including the ability to organize a sales plan prior to speaking with a new client. Being well organized also means you have the ability to analyze and reanalyze problems and statements as they arise from the potential client.
Self evaluation is always a bit of a challenge, but if you want to make the most of your sales career then you need to know and understand your strengths and weaknesses. Whether you are just getting started in sales or are a seasoned salesperson, analyzing your sales skills provides you with the information you need to continue to build your career and avoiding the risk of becoming stagnant and ineffective.
Many salespeople realize that their sales skills can only take them so far if they work for someone else. These same salespeople can see the changing business environment and recognize the fact that Internet marketing is the latest sales skill to acquire. More and more salespeople are finding that their sales skills are best utilized when put to use for their own personal gain and not that of an employer.
Filed under: Sales Tips
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