How to Do Lead Generation for Your Business
Where can you look to find a more and effective type of lead generation? While the old standbys are nice, you can also look to the web. Here’s how.
Lead generation is an ‘everybody wins’ scenario. For the buyer they get to find out how much something may cost them and for the seller, or salesperson, they get an opportunity to sell what they have to offer. Once the domain of insurance companies, lead generation is a model any business can use to create more sales.
So, how do you go about creating a lead generation system for your business? There are now more ways than ever to do lead generation; some ways are pretty old-school, but there are several more cutting edge tactics you can use to get more leads flowing your way on a regular basis.
Lead Generation Technique #1: Tradeshows
What type of business are you in? Whatever it is you can bet that there are many trade shows that take place throughout the year that you can attend and generate a tremendous amount of leads. Many argue that this is the way of the past, but if you have been to a tradeshow lately you know how crowded they can be. By participating at a tradeshow, setting up a booth, and demonstrating some of your products you can create quite a buzz. Always have a clipboard ready so prospective leads have an opportunity to leave their information with you. Be sure to get their e-mail address as well as their other info as an e-mail campaign is a low cost tool you can utilize at any time. Make sure your form requests their permission to send email so you don’t violate spamming regulations.
Lead Generation Technique #2: Lead Boxes
Everyone at one point or another has participated in a lead box. A lead box is a great way to boost your lead generation. The box should be printed with an offer your business will give away free via a random drawing such as a free two week trial, a free quote, or another prize of some kind. In order to get this freebie, people must fill out a slip with their information and drop it in the lead box. After some time has passed you pull one name as the winner and that lead instantly becomes a warm lead as they will be getting something for free. You can then choose how to contact the rest of the names in the box. Lead boxes are a great example of give a little, get a lot.
Lead Generation Technique #3: The Internet
By taking lead generation online, you can expand your sales funnel exponentially and reach buyers who may never fill out a lead box form or attend a trade show. If you have a website you can include a free newsletter if a visitor signs up using their name and e-mail address. You could also create a landing page that people will ‘land’ on after clicking an advertisement, article, or video elsewhere online.
Lead generation is a must for any successful business. How would having 10 to 20 fresh leads just waiting in your e-mail inbox impact your bottom line? The old standby methods certainly have their place for lead generation, but the way of the future is internet marketing. By mastering this new art lead generation will be easier and more effective than ever before.